Bonus Track

Posted by Renata Brandão in bonus track

0 comments

Hello again 21st Century Kid,

Last post I was talking about my – beloved – Catchachoo campaign and I felt unsure if I should have posted another video or not…and decided for the latter as felt like, with all the objectives and numbers, it might have been too much.

However, I still have the feeling that I should give a face to the wonderful creators of this campaign. So this is Charlie Osmond, Strategy Director of FreshNetworks. The head – one of the several I believe – behind Catchachoo:



More than knowing who created the campaign, this video is reallyyyyy good to understand the whole process of creating a successful campaign. Osmond points out some – not all, ok – of the stages the creative team went through. More than that, it gives – at least it gave me – a better sense of how they think, how they connect the ideas, how was their PR reception, how they understand (and take into consideration) the audience...it truly gives an idea of what is like to be a marketer.

Hope you guys liked the video and the whole campaign as much as I did.

See you in the next journey!